Vice President and Head of Managed Services for Ericsson Middle East and Africa (MMEA) and Director of Ericsson Egypt, Eva Andrén, believes that the Egyptian market offers great investment opportunities given the 2030 sustainability vision and state digital transformation plans.
She told Daily News Egypt that Ericsson is looking forward to playing a key role in supporting the Egyptian government in the development of various sectors using modern technologies, especially the health and education sectors.
Andrén said that the Egyptian market is preparing to launch 5G technologies in major governorates such as Cairo, Alexandria and the Red Sea.
How did Ericsson overcome the challenges of COVID-19?
Despite the negative impact of the COVID-19 pandemic on the whole world, there was a positive side to look at, with digital infrastructure and readiness for all employees to be able to change their workplace from office to home to continue maintain close contact with customers and colleagues. We are adapting quickly to the new way of working and working on business continuity plans to keep the performance of the networks at a high level. People have also been spending more time online to stay in touch with loved ones, and even schools have turned to using technology to schedule virtual lessons/attendance. This has massively contributed to a strong and rapid spread of technology everywhere. The pandemic has contributed to the rapid deployment of digital transformation in our markets.
At Ericsson, we continue to closely support and deliver the latest technology solutions to our partners and customers, including service providers and governments, to help them deliver innovative, high-quality services.
Ericsson has also worked with service providers around the world to provide free high-speed wireless internet access and Google Chromebooks to students affected by school closures due to the pandemic.
In response to how the global COVID-19 pandemic has disrupted education and learning around the world, Ericsson has joined the UNESCO-led Global Education Coalition and launched Ericsson Educate, a program digital offering e-learning content focused on improving the digital skills of high school students. schools and universities.
How do you help the government execute their digital transformation plans?
Egypt is adopting an ambitious vision to achieve sustainable development by 2030, and technology is at the heart of its digital transformation plans. The Egyptian government has accelerated the steps taken towards the implementation of this vision, and Ericsson seeks to be part of the execution of the vision and to invest its expertise and cutting-edge technologies in the development of various sectors. Ericsson plans to provide the required technical support in the education and health sectors using our latest technologies, as the development of these two sectors is a top priority for the Egyptian government.
More recently, Ericsson organized the Together Apart Hackathon event in Egypt in collaboration with ITIDA, the information technology executive arm of the Ministry of Communications and Information Technology, to support innovation and develop digital ideas related to 5G technology in line with Egypt’s Vision 2030. , and stimulate innovative solutions that serve the objectives of sustainable economic, social and environmental development.
Thanks to the Hackathon, five winning teams have been selected in the competition. These teams represent young people and entrepreneurs with innovative technological ideas. The winning teams will receive the necessary support to develop their solutions, while the first team will receive the grand prize, which consists of visiting Ericsson’s headquarters in Sweden to present their innovative technical solution and interact with the community of entrepreneurs, in the part of Ericsson’s efforts to support and encourage young creatives in many fields of technology.
It should be noted that Ericsson is supporting the country’s digital transformation plans by developing modern technologies such as Ericsson’s Artificial Intelligence and Analytics Hub.
What is the role of the Ericsson AI and Analytics Hub?
Ericsson’s AI and Analytics Center in Egypt helps develop local talent in advanced AI and software technologies, employing data scientists, engineers, AI/ML engineers and software developers. The center demonstrates its pioneering position and unique capabilities as a regional leader in information and communications technology (ICT). Ericsson uses artificial intelligence and automation technologies to create intelligent, data-driven products and services, and its cognitive network design and optimization software enables service providers to improve customer experience, increase revenue, optimize CAPEX spend, improve OPEX efficiency and reduce carbon footprint. The center wishes to train and benefit from local talents and experts in Egypt to serve the transformation plans of telecom companies.
How do you see the launch of 5G technology in Egypt?
The Egyptian market is one of the technologically advanced markets, and we seek to apply our 5G vision in line with the country’s 2030 vision and digital transformation and support the technological vanguard in the administrative capital, which should be one of the first smart cities. In the region.
Do you think the Egyptian market is ready for 5G technologies?
Yes, I think the Egyptian market will be ready for the launch of 5G technologies, especially big cities like Cairo and Alexandria.
What are the company’s priorities in the Egyptian market?
We provide the latest technology solutions to our partners and customers, including service providers and governments, to help them deliver innovative, high-quality services. We also collaborate with ITIDA to advance the environment for entrepreneurship, innovation and development, and train new students/undergraduates to acquire the skills required in the job market.
© 2022 Daily News Egypt. Provided by SyndiGate Media Inc. (Syndigate.info).