Firmament provides follow-up funding for Ultima Health Products, Inc.


NEW YORK, August 3, 2021 / PRNewswire / – The Firmament Group (“Firmament”), a leading provider of tailor-made debt and equity solutions to small and medium-sized enterprises (SMEs), today announced a follow-on investment in Ultima Health Products, Inc. (“Ultima” or the “Company”). Ultima is the first investment within the Wellmore platform which also houses the Great Lakes Gelatin Company, Jade leaf, LLC and Feel Good Organics, LLC. Ultima is a manufacturer of powdered hydrating drink mixes that replenish electrolytes and are sold direct to consumers through Amazon, Whole Foods and various retailers and e-merchants.

As a provider of tailor-made capital solutions, Firmament made a follow-on debt and equity investment in the Company in partnership with WM Partners, a Floridaprivate equity firm based.

“We are confident that Wellmore will benefit from our partnership with Firmament as we are both very excited to support the platform in its next phase of growth,” said Ernesto Carrizosa, Executive Managing Director and Partner at WM Partners.

Lisa Moraglia, Director at Firmament, added: “Firmament has a keen interest in the health and wellness industry and is delighted to continue supporting Ultima and the team at WM Partners due to their expertise in the healthcare space. better for you. “

of the firmament Parris boyd also commented: “We are delighted to be working again with WM Partners and are delighted to support Ultima. We look forward to seeing its continued growth within the category.

About Ultima
Based at Cortland, Ohio, Ultima develops and manufactures the Ultima Replenisher brand of powdered drink mix that provides balanced electrolytes and supports minerals without sugars or artificial ingredients. The products have wide appeal to athletes, active people and those concerned with general health and well-being.

About WM Partners
WM Partners is a health and wellness focused private equity firm that was founded in 2015. The company acquires emerging and established brands and seeks to capitalize on strong demographic, lifestyle trends and consumer demand. WM leverages the extensive investment, operational and strategic experience of its leaders to grow businesses organically and through acquisitions.

About Firmament
Firmament ( offers tailor-made debt and equity solutions to small and medium-sized businesses. Firmament is a value-added partner for entrepreneurs, management teams and business owners and delivers solutions by deploying versatile capital in a user-friendly manner. Firmament focuses on companies in the healthcare, software, healthcare and wellness, food and agriculture, life sciences and business services industries. With offices in the US and UK, Firmament is focused on transforming small businesses into large businesses.

CONTACT: Allie Reitman, [email protected]

SOURCE The Firmament Group

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