WIMBLEDON, England (AP) — All sorts of requests come to the Bill and Melinda Gates Foundation, through all sorts of methods, but it’s rare for a meaningful plea to come through a LinkedIn message. However, this is how Micky Lawler, president of the WTA Women’s Professional Tennis Tour, first approached the group about a partnership during an all-nighter of the pandemic.
Eventually, the idea made its way to the foundation’s co-chair, Melinda French Gates. The origin was unusual. The idea of working with sport was appealing.