Osmose.orga digital health education platform whose co-founders started the business when they were medical students in John Hopkinswas acquired by an information research and analysis publishing company Elsevierthe companies announced this week.
With this acquisition, Osmosis will join Elsevier’s global medical education portfolio. Terms were not disclosed. Osmosis specializes in content designed to make complex medical concepts accessible and engaging for healthcare professionals and students. Its learning modules are designed to guide users through concepts in an easy-to-follow manner.
BIG NEWS: Osmosis is thrilled to join the Elsevier family! Thank you for being part of our first chapter. We are beyond excited for a more impactful next chapter with Elsevier! Learn more: https://t.co/Fys1ZamcSC
— Osmosis (@OsmosisMed) November 29, 2021
The leaders of Osmosis and Elsevier met eight years ago. When the CEO of Osmosis Shiv Gaglani started medical school, he said, he used resources such as Gray’s Anatomy and Netter’s from Elsevier. Her father, who is a doctor, was also trained using these resources. So it’s sort of a looping moment that Osmosis is now joining the 140-year-old company.
The companies will continue to work toward what Gaglani calls Osmosis’ “big, bold, hairy goal” of educating 1 billion people by 2025.
“They are a perfect strategic partner for us,” said the CEO Shiv Gaglani. “We started to get to know them better and [cofounder] Ryan [Haynes] and I decided that was best for our vision and best for our team, and it made a lot of sense to pursue that.
Its colorful and illustrated explanatory content is available on its Youtube channel with more than 2.2 million subscribers and 2 million subscribers on its platform. Osmosis also has over 150 partnerships with institutions including medical schools, digital health companies and more to deliver its education platform – a number that has grown from 40 at the start of 2020. As l One of the benefits of joining a global company, Gaglani said access to Elsivier’s sales and marketing resources will further accelerate this growth.
“We’re super excited to take our product and our content, put it into this engine,” he said.
The priority given to public health and medical education has increased during COVID-19, both in terms of training health professionals and improving health literacy. Alongside its existing platforms, the company produced videos and a podcast under the title Raise the line during the pandemic. In the meantime, he has put together a custom video creation team of illustrators and screenwriters called Broadcast studios.
The company’s user base has also grown. Gaglani noted that when he and Haynes started the business in medical school in 2012, they created a platform for 120 classmates as a project. Now, platform users could fill 18,000 Hopkins lecture halls.
The 70-employee team and corporate brand will remain with Elsevier, while Gaglani will serve as general manager of Osmosis within the company.
“We are investing in growth,” Gaglani said.
Osmosis has been a distributed team for a few years now, but its roots in Baltimore remain. Among the team members based in the city are the director of research Dr. Sean Tackett and creative director and engineer Tanner Marshall, who Gaglani says is the “voice” of content as well as the architect of the processes behind how it is produced. Investors and advisers, including Gerry Hartung Mark Joseph and Ken Karpay are based in the city. McKeever Conwell IIwhile he held a previous position at TEDCOwas also a key advisor and investor, Gaglani said. The company is looking to continue tapping into Baltimore’s tech community and wants to continue hiring in the city.
“We are delighted to welcome the Osmosis team to Elsevier and continue to deliver on our promise to support students throughout their learning journey, improving outcomes across healthcare,” Elizabeth Munn, chief executive and managing director of global medical education at Elsevier, said in a statement. “Osmosis has created an extraordinary team, a winning culture and a portfolio of best-in-class health education solutions. We look forward to advancing our mission together.
Elsevier has recently acquired other companies in the field of nursing and health education, including a virtual nursing simulation developer Shadow Healthand 3D4 Medicala 3D anatomy platform using AR/VR.