Public Health Education | FDA



Rooted in science, FDA public education campaigns are essential to our public health mission. To maximize public health impact, the FDA focuses its public education efforts on reaching at-risk audiences using paid media campaigns, which are a proven, evidence-based component that make part of an effective and comprehensive tobacco control effort. The FDA has prioritized prevention efforts to address youth use of e-cigarette products and will continue to support youth cigarette prevention through “The Real Cost” campaign. The FDA monitors national usage rates of all tobacco products to determine the most urgent needs for public education efforts. Learn about public education campaigns that have been implemented to reach at-risk and vulnerable populations.

The real cost

The FDA’s award-winning public education campaign, “The Real Cost,” continues to keep young people from starting to smoke and using tobacco. In 2017, the campaign began prioritizing e-cigarette prevention messages to combat rising youth vaping rates. The “The Real Cost” campaign also raises awareness among teenagers of the health consequences of smoking.

Fresh Empire campaign logo

cool empire

Prevention of cigarette use among at-risk African American, Hispanic, and Asian American/Pacific Islander youth ages 12-17 who identify with hip-hop culture.

This Free Life campaign logo

This free life

Prevention of cigarette smoking among lesbian, gay, bisexual and transgender (LGBT) young adults aged 18-24.

Every try counts

Every try counts

Encouraged adult cigarette smokers to quit with supportive messages that emphasize the health benefits of quitting.

Learn about freely available print materials, web content, and social media posts that help keep communities informed about tobacco-related issues.

Woman using laptop in library

Resources for parents and educators

Parents and educators can play an important role in youth tobacco control. The FDA offers a variety of free resources on the health consequences of youth e-cigarette use. Use these resources to learn more and start an honest conversation with your child or student about the dangers of youth smoking.

Health Information

The landscape of tobacco use is changing rapidly. Learn about the topics the FDA researches and tracks to inform our regulatory policies and protect public health.

What you need to know about tobacco products and their components

Tobacco use and impacts

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