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If you’ve been struggling to grow healthy, full, luscious locks, celebrity hairstylist and Ouai founder Jen Atkin knows it’s finally time to get to the root of the problem. literally. Atkin, who has worked with Kendall Jenner, Jennifer Lopez and Chrissy Teigen, has learned over the course of her 20+ year career that proper nourishment to the scalp will not only develop stronger, healthier locks, but also more of them. This is exactly why her hair care brand Yeah recently launched two new products, the Hydrating Scalp Serum and a reformulation of their Supplements for thick and full hairboth of which attack hair health at the source.
To get the scoop on both products and the importance of scalp health, we spoke to Atkin, as well as Dr. Rachel Nazarian, MD, FAAD, board-certified dermatologist.
“Having healthy hair is entirely dependent on having a healthy scalp,” Dr. Nazarian says. “The scalp is what feeds and nurtures hair follicles, and while you can still damage hair follicles if you have a healthy scalp (coloring, treatment, heat treatments, etc.), the ability to create healthy hair starts with making sure your scalp is at its best.”
The Hydrating Scalp Serum includes active ingredients like arctic root and chaga mushroom that are “crucial in helping to support hydration and a healthy scalp,” according to Atkin. Also in the formula, hyaluronic acid, peptides and red clover flower extract hydrate the scalp, promote thicker, healthier hair and reduce scalp discomfort during styling.
“Some of the other ingredients may have the potential to improve blood circulation to the scalp, which in turn improves the supply of nutrients and oxygen to the hair follicle, which may lead to improved hair growth and decrease in hair loss,” Dr. Nazarian said. .
According to Ouai, the scalp serum is safe for all skin types, suitable for all hair types, and can be applied morning and night. The brand also states that you will be able to see results within 90 days of application with consistent use; according to Atkin, it’s best to apply the serum “directly along the scalp. You want to start at the part and just massage in.”
Also new, the Supplements for thick and full hair were one of the first products launched by Ouai, inspired by the supplements Atkin recommends to its customers to promote healthier, fuller hair. After years of community feedback, Ouai decided they needed an upgrade; the supplements are now vegan, gluten-free, and cruelty-free, and include ingredients like pea sprout extract, biotin, and multivitamin complex.
“Our community had been asking for years if we could make them vegan,” Atkin said. “We were getting different feedback that helped us really go in and reframe and make sure it met everyone’s needs.”
According to Dr. Nazarian, studies have shown that pea sprout extract has been shown to be effective in promoting hair growth, as it helps reduce hair loss in those who lose. Additionally, the combination of other ingredients like Niacinamide, Vitamin B5, and Vitamin C are also “vital ingredients for the foundation of healthy skin and hair.”
The supplements, which are easy to swallow and tasteless, work on all hair types, just like the serum. If taken regularly, the brand says you will see results within 60 days of taking the supplements. (Remember, it’s always a good idea to check with your healthcare provider before adding any supplement to your routine.)
Although the supplements and serum work great on their own, Atkin says, for best results, it’s best to use them together. “Both combos are like a no-brainer,” Atkin said. “I think it’s going to be a really good recipe for everyone.”